Beware of Almarai's New 'Mixed Apple' Product!

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My favourite Almarai brand apple juice has been replaced on the shelves by Almarai's new 'Mixed Apple' formulation. The retired juice had no preservatives, no added sugar, and only two ingredients: purified water and apple juice concentrate. It was good to drink fresh and also could be fermented into a very pleasant cider.
the original (left) and the foul usurper (right)
The new offering contains: purified water, apple concentrate (blend of red delicious, golden delicious, rolls and fuji apple), refined sugar, citric acid, natural and nature-identical apple flavour, malic acid, stabiliser E440, caramel colour, preservative E202. The fruit content is 50%, the other 50% being accounted for by the added sugar, acids, colours, flavours and chemicals.
The worst of it is that most people will simply pick up the familiar Almarai square bottle with the green cap, only thinking they've changed the label. All the incriminating evidence is on the back, in lettering that can't be read without a magnifying glass.
And of course, it doesn't ferment, which is the only reason I knew something was wrong.

Comments

  1. Grumpy Goat3 November 2014 at 08:32

    I discovered Nadec 'no preservatives' won't ferment. However, according to my hydrometer, Al Marai produces ABV = 6.8%. HUZZAH!
    http://grumpygoat.blogspot.ae/2014/10/fermenting-rebellion.html

    ReplyDelete
  2. Anonymous10 February 2016 at 17:26

    Hello you are completely correct I totally agree with you!!!

    ReplyDelete

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